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About Forbes Travel Guide


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Forbes Travel Guide created the prestigious Five-Star ratings and certifications program in 1958, and it has since become the gold standard by which hotels, restaurants and spas in the US and Canada are measured. Our expert anonymous inspectors evaluate properties against the most rigorous and objective standards in the travel industry today.
Forbes Travel Guide’s Consulting Division includes the Service Evaluation Program and the Executive Training Program.
Both programs are designed using Forbes Travel Guide’s industry-leading service standards for evaluating properties, identifying service strengths and opportunities for improvement.
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